A new advertising campaign was recently brought in by the Driver and Vehicle Licensing Agency (DVLA) to warn those not paying their car tax that they risk their vehicle getting clamped and impounded. Responsible for maintaining 49 million driver and 40 million vehicle records, the DVLA’s campaign launch is headlined with the slogan ‘don’t risk it, tax it’, in the government’s latest attempts to warn those who don’t tax their vehicle… or at all! The initiative sees the DVLA’s clear message posted through a plethora of mediums including radio, poster sites, social media, digital channels and in print, conveying the idea that untaxed vehicles are ‘hard to hide, easy to tax’. Failure to tax your vehicle could face the consequences which include financial penalties, court action, clamping and even the loss of a car.
The DVLA has reported that the majority of road users, about 98%, are correctly taxed but data was also released containing the areas of the U.K. where the highest numbers of enforcement actions (fines, penalties and clamping) took place in 2021; unsurprisingly, London had the highest number of offenders with 97,013, followed by Birmingham with 52,073, and Manchester with 28,703 people facing a vehicular penalty last year.
The campaign further highlights the simple process of taxing your vehicle; this can now be done online through the DVLA 24 hour service, or in the Post Office, with the DVLA Chief Executive, Julie Lennard, echoing:
“This campaign has a clear message for anyone that delays or avoids taxing their vehicle. It really has never been easier to tax a vehicle, from using our 24/7 online service to direct debit options. We want motorists to understand that it’s not worth taking a risk and always tax their vehicles on time.”
We at Pocket Box would like to remind all our users to remember to properly maintain your vehicle’s tax, MOT and insurance before getting behind the wheel. This is made easy through our app which sends timely reminders for all of the above!
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