The Pocket Box App

Company Background

Rosie's BakesRosie’s Bakes Ltd is a commercial bakery with headquarters in Banbridge, Co Down. Following a period of rapid growth, the company now operates a 29-strong commercial fleet, including temperature-controlled vehicles, which handles the delivery of traditional baked goods, ready meals and snacks to over 300 convenience stores in Northern Ireland.


Rosie’s Bakes’ fleet function had previously been spread across a number of people within the business, without a dedicated resource. The company recognised the need for more robust and less labour-intensive fleet management processes that would deliver a higher level of efficiency, safety and compliance. As a result, Rosie’s Bakes partnered with Pocket Box and Inseego to develop and roll-out a telematics-enabled fleet management solution. 


Advanced Fleet Management

Rosie’s Bakes adopted Pocket Box Fleet, a web-and app-based management tool that streamlines fleet-related tasks and processes. The dynamic, powerful and easy-to-use software solution is proven to dramatically reduces workload and cut costs, while keeping drivers safe, a business compliant and vehicles on the road. 

All essential vehicle and driver records – plus supporting documentation – are stored electronically on the system, so Rosie’s Bakes can keep on top of key renewal dates and quickly access information whenever and wherever it is needed. The Pocket Box Fleet app also allows drivers to electronically complete vehicle checks and sign a declaration form that they are fit and eligible to drive.


Rosie's BakesThe Pocket Box software has already proved to be an invaluable tool during a recent Health and Safety Executive (HSE) inspection, explains Lynne Murphy Sales & Marketing Manager at Rosie’s Bakes Ltd. “We were able to quickly share any requested information and show that we had all our driver and vehicle records and documentation in one place, with a complete audit trail. It made the entire procedure stress free and we were subsequently praised for the quality of our improved fleet health and safety processes and systems.”


Integrated Fleet and Video Telematics

Pocket Box Fleet has been integrated with Inseego’s telematics software, so live data – such as mileage, utilisation and driving styles – can be shared to further automate and simplify vehicle and driver management processes. “The Inseego and Pocket Box software interact brilliantly together so we can keep on top of all our fleet-related tasks within the business, making the management of our drivers and vehicles much easier and more effective,” adds Murphy. 


The Inseego telematics system incorporates front-and rear-facing vehicle cameras, sat nav and two-way messaging to provide an effective way of tracking, monitoring and communicating with vehicles and drivers. Rosie’s Bakes is now able to upload routes and drop details to an in-cab device for each shift with the aim of reducing delivery miles, improving service levels, and providing a safer alternative so drivers are not tempted to use their mobile phones.


The fleet and video telematics solution ensures that Rosie’s Bakes has complete peace of mind that its drivers are safe and acting responsibly, especially as many are working alone, from the early hours of the morning across remote locations. Not only does the company have exact location and status information in the event of a collision or breakdown, so the necessary support can be provided, but also access to insight regarding near misses and driver behaviour to gain a detailed understanding of fleet risk.

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