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POCKET BOX LAUNCHES VEHICLE MANAGEMENT APP FOR THE MOTOR TRADE SECTOR TO BOOST CUSTOMER ENGAGEMENT

Pocket Box has launched a partner version of its vehicle management app, so businesses within the motor trade can take advantage of an advanced digital customer engagement solution. Pocket Box+ will provide a unique way for those involved in the vehicle retailing, service and repair sectors to connect with customers, generate loyalty and better market their services, while providing a useful tool to the end-user motorist.

“Following the successful launch of our mobile app for motorists last year, we wanted to share the opportunity with partners within the motor trade,” explains Jim Finnegan, Founder and CEO of Pocket Box Ltd. “Our aim is to deliver a white label solution that helps overcome many of the headaches associated with vehicle ownership, but also acts as a highly effective marketing tool. Automotive businesses can now have their own branded app, with no upfront costs and an affordable monthly subscription model, so they can engage and build long lasting relationships with customers.”

Pocket Box+ enables motorists to upload or scan all the necessary paperwork for a vehicle – such as MOT, road tax, insurance, warranty, servicing, finance and ownership – so they are conveniently stored and accessible in one place. The app also enables the user to keep on top of key dates, with push and email notifications providing timely alerts for any approaching renewals and expiries. As a result, motorists can use Pocket Box+ to help ensure they are driving legally in the most simple and straightforward manner.

The app will have the ability to be customised with individual branding – including logo and corporate colours – and links to social media and website, as well as details of all relevant products and services. Partners will also be able to sell via the Pocket Box Marketplace, advertising offers and incentives at the click of a button to the entire Pocket Box user network, which is already made up of many thousands of motorists.

Partners will be able to use Pocket Box+ to refocus their marketing activity to new and existing customers with consistent and targeted communications, while reducing advertising and direct marketing spend. The app will also include a backend analytics system, providing customer engagement statistics and insight that will support social media activity and subsequent marketing campaigns.

“We believe that Pocket Box+ can assist with retaining customers and winning new business for a whole host of automotive organisations. Mobile apps are a proven way of engaging with customers, so the motor trade can use our solution, without the need for costly development, maintenance and ongoing investment. Our in-house team of developers are using the latest advances in app technology and security protocols on par with online banking systems, so we are best placed to meet the needs of the marketplace,” concludes Finnegan.

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